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Raffaela Lepanto

Photo Editor & Photography Consultant

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FAQ

 


NEW WEBSITE 

What’s included in the service?

The New Website service is all inclusive, from Design and Architecture, to full Content Editing, to Activation (domain transfers, DNS settings, A Records). Additionally, in the last Coaching Session you'll be guided through the administration panel and will learn how to easily manage your new website yourself.

The aim of this service is to give you the best possible Website for your Photography; which means, this is not a simple web development service. Starting from a Marketing and Style Assessment (your desired targets and market, your specific style), the work will follow a 360° Photography Consultancy approach, giving you not only the most powerful tools and contemporary design to showcase and market your work, but also a full Content Editing of both your images and texts.

The work includes styling and some CSS customization of your chosen template, it doesn’t include HTML development. If you just need a new website from a mere technical point of view, you don’t need this service. There are many web developpers out there who know much more about HTML and coding than me.If you on the other side want a website made from the point of view of your potential clients and optimized for your market, this service is quite unique, offering you Marketing, Design, Editing and Coaching at once, in a ready-to-use product. 

When will I pay?

The initial Free Intro Call will be free of charge. If you’ll decide to carry on working together, a payment link will be sent to you after you'll agree on all features, price, payment method, details and delivery date that will be sent to you in a written form as a Work Proposal.
The payment request (1500 Euros) will be 50% upfront and 50% at delivery, via Wise (you don’t need to have an account with them, you just need a credit card). Alternatevily, you can pay with a Bank Transfer.

How does the Free Intro Call work?

1.  Book your Session
The Free Intro Call is a way to get to know each other and start envisioning the work we might do together. At the end of the call you will be free to decide whether you want to book the service or not; in case you’ll need more time to decide or you wish not to proceed, you'll be as free as a bird, no questions asked!Choose your slot from the calendar and send me the link to your old Website (if you have one) and any other notes important to you in the Booking Form.

2.  Let’s talk!
Just click on the Google Meet you have received in the Booking Confirmation e-mail and call me at the time that you have chosen; I will share my screen with you and we’ll take a look together at your old website and/or other websites that you like. We’ll have 30 minutes to talk about your goals, desired targets and what type of website you would like to have and we will start envisioning a good Design an Architecture for you.

3. What next?
If you think our chat was useful to you and you wish to carry on working together, I’ll send you a link with all the info on What to Send and How to Send it and an Agreement that will include all the features that we have discussed, the price ( 1500 Euros), the delivery date and a possible calendar for the live sessions, to make sure that we are on the same page on everything.  You will also receive a 50% advance payment link of 750 Euros through Wise (you don’t need to have an account with them, you just need a credit card). Alternatevily, you can pay with a Bank Transfer. 


How is the work structured?

1. Material & Design Proposals
Ready to start? Great! Send me your material and I’ll move forward with 3 Design & Architecture proposals, using samples of your work, you pick the proposal that you like the most!

2. Development & Reviews
Once you have approved the design, I will proceed working on the Development, Content Editing and Styling of your chosen template. While I’ll work on design and content development, we’ll have 3 live sessions (3 hours) for you to review all the work.

3. Work Delivery
All looks as you wanted? I’ll send you the link to the balance payment (750 Euros) and during our last live session I’ll transfer the domain and put the site online for you; we'll also have the space of 1 extra hour to see together how you can manage the website completely by yourself!

Will I be able to review the work during development?

Yes, of course. We will have 3 sessions for a total of 3 hours dedicated to your reviews. We’ll also have a 4th final hour for you to get familiar with managing the platform (CMS Coaching).

How long will it take?

New Websites will be delivered on a case by case basis but always within the agreed Turnaround Time (the timeframe for a New Website is normally in the range of 3 to 4 weeks). Please keep in mind that the Turnaround time starts from the moment I will have received all your material.

Which platform will be used for my website?

I normally work with Squarespace, which offers the best designs and features for photographers, is easy to use and is already optimized for mobile viewing. I’m not an Affiliate, so I’m not earning anything from Squarespace, I recommend it because after working for years on many other platforms (including WordPress and Cargo Collective) my experience is that it’s much easier to manage, and the Marketing possibilities are unparalleled; from built-in e-commerce, to a ready-to-use Blog, to the infinite list of Apps and third-party services integration, I genuinely think this a great platform for photographers, either you want just showcasing your work or you need to sell Prints, Books or Digital Files.If you want to check the Plans they offer (features and pricing) this is the most updated page. The monthly (or annual) subscription fee to Squarespace is not part of this service so it will be an extra you will have to pay (directly to them); as part of Squarespace Circle though I'm able to offer you a 20% discount on all new annual plans, for the first year.

Can I choose the design for my website?

Yes, of course you can! You can either send me a template that you have already chosen or choose between 3 different proposals that I’ll submit to you. The 3 proposals will be adapted to your style and will showcase samples of your work. 

Will I need a web domain name for my new website?

Yes, you will. Either you are changing your current website and want to keep your current domain name or you are creating a website for the first time, I can transfer/connect for you any domain name to your new website but in all cases I'll need you to provide me with the access to your domain account. Your domain provider must offer full DNS access.I can absolutely advise you on the best providers and also check for you if they have a dedicated e-mail included in their packages (an e-mail such as "info@yourdomainname.com", for example), but please bear in mind that buying the domain name/ dedicated e-mail is not part of this service.

Can I have an Online Shop / E-commerce on my website?

You sure do! With all Squarespace websites the e-commerce function, both for digital downloads or physical products to ship (such as Prints or Books), is already embedded. If you wish, I can create a shop for you for a small extra (usually around 300 Euros) or you can consider the shop an add-on that you can build yourself or with my help in a second moment;  this extra service includes the e-commerce setting out, selecting the best products to sell , a pricing analysis for your market and a Prints selling contract.

Will my website be ready to use?

Yes, your website will be ready to go live the minute we finish our last session.Not ready to go online yet? Not a problem. We can absolutely screen your new website temporarily with a password and you'll be able to activate it in a second moment, whenever you want.

 May I cancel or reschedule my booking?

Yes you can. I do accept cancellation at any time prior payment.For Free Intro Calls, if you can't make it, please cancel or re-schedule within 24 hours before your appointment.

 

 Any remaining doubts or questions? Just get in touch! 

BOOK A FREE INTRO CALL


 

  

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